Our story

OUR STORY

GORILLA ENERGY IS A NEXT-GENERATION ENERGY DRINK THAT FUELS CREATORS, DISRUPTORS, AND GAMECHANGERS WITH BOLD TASTE, POWERFUL FUNCTIONALITY, AND A BETTER-FOR-YOU FORMULA
BORN IN NEW YORK CITY. BUILT FOR THE BOLD.
GORILLA ENERGY BEGAN WITH ONE TRUTH: BOLD PEOPLE MAKE THE WORLD MOVE. FIFTEEN YEARS LATER, THAT TRUTH HAS CARRIED US INTO 29 COUNTRIES โ€” FROM SEOUL TO DUBAI, LOS ANGELES TO KAZAKHSTAN โ€” WHERE PEOPLE EVERYWHERE ARE PUSHING LIMITS, BREAKING NORMS, AND CHOOSING LIFE ON THEIR OWN TERMS.

OUR DRINKS DELIVER STRONG, GREAT-TASTING ENERGY WITH REAL FUNCTIONAL BENEFITS โ€” BECAUSE AMBITION DESERVES BETTER FUEL. AND WITH INNOVATION IN OUR DNA, WE KEEP EXPLORING BOLD FLAVORS AND NEW WAYS TO ENERGIZE LIFE.

WHO WE ARE

GORILLA IS MORE THAN AN ENERGY DRINK. ITโ€™S A SPARK FOR THE DOERS, THE DREAMERS, AND THE BEAUTIFULLY DEFIANT โ€” THE CURIOUS MINDS WHO DONโ€™T WAIT FOR PERMISSION AND SHAPE CULTURE IN MUSIC, MOVEMENT, GAMING, STREET STYLE, AND BEYOND.

OUR TAGLINE โ€” โ€œPOWER YOUR INSTINCTโ€ IS MORE THAN A SLOGAN โ€” ITโ€™S A BELIEF SYSTEM ROOTED IN THE CURRENT ZEITGEIST - IT ORIGINATES FROM OUR MANIFESTO โ€” A RESPONSE TO THE WORLD WEโ€™RE LIVING IN.

A WORLD WHERE THINGS FEEL MORE ARTIFICIAL, UNCERTAIN, AND DISCONNECTED. IN THAT CONTEXT, TRUSTING YOUR INSTINCT BECOMES NOT JUST A REACTION , BUT A REBELLION.